SEO for Beginners: HTML Formatting & URL Structure [Part One]
April 25, 2018 | Posted in Tips|
Your website may be beautiful, but can anyone find it on a simple Google search? SEO is vital to any online marketing strategy. That’s why we’re talking search engine optimization for beginners over the next few weeks. We’re taking it back to the basics to help every marketer, no matter their skill level, create a website that shows up on a prospective customer’s next Google search. This week we are covering the importance of HTML formatting and intuitive URLs.
SEO Basics Video #1
Search engines have two main functions
1) Crawling, or surveying, all the websites on the internet and building an index based on collected information
2) Providing a ranked list of the sites they have determined are most relevant to that particular search query and popular among their users
Search engine optimization goal: to become the website the engine deems relevant to those search queries
Tip #1: Place your most important content in HTML format.
Search engines crawl and index content when it’s in text form. No matter how visually stunning your website is, it could rank low if you don’t provide enough information in HTML form. If you took all of the visual graphics and images away from your website, could a visitor still understand its purpose?
How to utilize HTML on your website:
- Providing alt text for all images
- Supplementing any Java or Flash plug-ins with text on the page
- Creating text transcripts for any audio or video content
- Supplementing search boxes with intuitive navigation and a crawlable link structure
Common reasons link structure becomes uncrawlable are that the page is hidden behind a submission form, the link was created using Flash or Java, or you used too many links on a single page.
Tip #2: Construct simple, intuitive URLs
A website’s URL is seen in a number of important places during a search query. Intuitive URLs not only improve the user experience, but also give you an extra place to tell the search engine what your content is all about.
Create smart URLs by:
- Keeping it simple, less is more when it comes to URLs
- Using hyphens to separate words to make it easier to read
- Using the URL to give the visitor an idea of what the page is about
Bad example: www.quantumdynamix.net/blog/blog?id=123
Good example: www.quantumdynamix.net/blog/break-current-website-vendor
Terminology to remember
Search query – the words a web user types into a search engine to find relevant content
Crawlable link structure – a way to organize the links to every page on your website in a way that is easily discovered and indexed by a search engine
HTML – hypertext markup language for websites that gives structure to the text on a web page
Alt image text – a text description of visual content on a web page
More tips on the way
Utilizing HTML and creating smart URLs are only two small ways to optimize your website for search engines. Stay tuned for more upcoming SEO articles to get more tips you can put into action!
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