Watch Ann Handley Answer Your Burning Questions in 360 [Video Interview]

Eric Kazda  |   October 6, 2017   |  Posted in Marketing

Get some content creation tips from the content marketing guru herself – Ann Handley. This special Ann Handley interview was recorded live in 360 at the 2017 Insight Marketing Conference. Insight Lancaster took place on September 14th and featured Ann Handley as their keynote speaker.

Who is Ann Handley? (Bio from Insight Lancaster)

Ann Handley is a co-founder of MarketingProfs, a marketing training and education company with more than 600,000 marketer-members. She is the world’s very first Chief Content Officer. (Seriously.)

Ann is the Wall Street Journal bestselling author of two books, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content and Content Rules. Her books have been translated into 16 languages.

She is the co-founder of, which is one of the first sources of interactive marketing news and commentary.

She was a longtime columnist for Entrepreneur magazine and IBM’s Think Marketing site. She is a member of the LinkedIn Influencer program and a keynote speaker at events worldwide. On Twitter she has more than 400,000 followers, most of which are real.

Interview Highlights

Our very own Lucas Stacey asked the hard-hitting questions, leading to some interesting topic discussions like:

  • Content creation tips for new and seasoned marketers
  • How to decipher what a person really wants
  • Ann’s insights on developing accurate buyer personas
  • What to expect if you ever hire Ann as your keynote speaker
  • How to get the most out of any conference you attend
  • Plus, some thoughts on couches

Watch the 360 Live Video now! If you’ve never watched 360, simply click and drag the mouse to see every angle in the room.

Ann Handley’s Live 360 Interview from Insight Lancaster

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Get more insider access to the Insight Marketing Conference.

Get more insight from the Insight conference by watching our breakout session, ““Fix Problems, Not Symptoms: Solutions-Based Marketing for Increased Revenue.”

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Eric Kazda

Eric Kazda is a leading expert in the interactive development industry with over fifteen years of experience. With a mastery of critical development technologies, Eric has crafted innovative award-winning work for clients both large and small. Coupling this knowledge with a real world understanding of usability and technological feasibility, his work is developed to be accessible by every user.

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