Reinventing the Brand of an Innovator
For more than 20 years, 12:34 MicroTechnologies focused on providing personalization IT service to clients in Lancaster, PA the Central PA region. While most IT companies were cold and sterile, 12:34 concentrated on bringing humanity to their work. As business grew, their business outgrew its brand. It no longer adequately reflected the business they wanted to run. To evolve the company, 12:34 worked with our team to crafted a comprehensive brand package. With the new visual brand, 12:34 refined their voice, brand promise, and digital marketing presence to instill confidence with clients and increase business.
Initial elements of the new brand focused on the creation of a new logo, brand voice and vision, and comprehensive collateral with brand identity guidelines.
Business Card Design