When opening the Lancaster Virtual Reality Lounge in March of 2019, LVRL needed to find a way to reach a broad audience that a virtual reality arcade was coming to downtown Lancaster, PA. Like any startup business, getting the word out is critical to the success of the business. By partnering with Quantum Dynamix, we were able to help establish the brand and voice for LVRL, develop a striking website focused on booking play time in the arcade and events, and design a complete set of print and marketing collateral to help promote LVRL as the premier entertainment destination in Downtown Lancaster.